SnoCru
Design Portfolio
SnoCru
An app that turns a day on the mountain into a game with your crew.
SnoCru links skiers and snowboarders on the mountain: check in at a resort, see who in your crew is riding, take on challenges like most vertical or fastest top speed, and track every run on the trail map. We designed the app, the website and the identity together, with thin, quiet type and dark screens that let big mountain photography and the numbers riders brag about do the talking.
Client
SnoCru
Agency
TechGrayscale
Role
Lead Designer
Scope
App, Website, Visual Identity
Branding
Thin type, bright signals.
The app speaks in Helvetica Neue: Thin for the numbers riders brag about, like vertical feet, top speed and new snow, Light for screen titles and Roman for everything read on the chairlift. The website adds Lato, with resort names set in italic.
Night and glacier slate let the mountain photography carry each screen. Powder cyan marks what you can tap, lime fills the challenge rings, and coral is saved for the one button that stops tracking.
Helvetica Neue Light · night
Lato Italic · web blue
Helvetica Neue Roman · slate
Night
#252525
RGB 37 37 37
Glacier Slate
#233B46
RGB 35 59 70
Powder Cyan
#45D4FE
RGB 69 212 254
Web Blue
#29AFD4
RGB 41 175 212
Lift Lime
#CFFC8F
RGB 207 252 143
Signal Coral
#FF8067
RGB 255 128 103
1:1Original 2018 artwork