Virgin Pulse
Design Portfolio
Virgin Pulse
Marketing for a workplace well-being platform, in every channel it used.
Virgin Pulse helps companies keep their people healthy, engaged and productive. As its design agency, TechGrayscale carried the brand everywhere it showed up until the merger: a new website, sales collateral, infographics and e-books, event and booth design, and seasonal campaigns like holiday travel. The job was to turn a lot of wellness data into something people actually stop and read.
Client
Virgin Pulse
Agency
TechGrayscale
Role
Designer
Scope
Digital Brand Guide, Website, Marcomms
Branding
A headline in two beats.
Tungsten sets up every headline in Light and lands it in Bold, so a poster, a booth wall and a phone read the same way. Whitney carries the copy and keeps the condensed headlines friendly.
Teal leads on product and web; sunrise brings the energy to campaigns and events. Each runs as a sweep from deep to light.
Tungsten Light + Bold
Tungsten Book · caps
Whitney Book · slate
Deep Teal
#006885
RGB 0 104 133
Aqua
#74B4B8
RGB 116 180 184
Sunrise
#E05A1D
RGB 224 90 29
Amber
#EEA113
RGB 238 161 19
Slate
#3D4549
RGB 61 69 73
Teal Sweep
006885 → 74B4B8
Gradient sweep
Sunrise Sweep
E05A1D → EEA113
Gradient sweep
Holiday Travel
Seven hacks for a healthier trip home.
A seasonal campaign built around one guide: 7 Hacks for Healthy Holiday Travel. It shows how the holiday rush wears on employees’ well-being and focus, then answers with simple fixes they can take on the road.
The campaign stepped outside the core brand with a vintage travel-poster look: sky teal, sunset red, flat illustration and stats set in circles, so each page reads at a glance.
