GAN

Design Portfolio
Design Portfolio

GAN

A website and mobile experience for the Global Accelerator Network.

GAN brings startup accelerators, corporations and investors together in one global community, so founders can reach the people and capital they need wherever they are. Our team at TechGrayscale redesigned how the network shows up: a website and mobile experience that speaks to each of those groups, plus print for GAN’s report on the state of its startups. An editorial serif, a warm orange gradient and real founders’ faces make a worldwide network feel personal.

Client

GAN

Agency

TechGrayscale

Role

Lead Designer

Scope

Identity, Website

The full GAN home page design
Branding

A serif that leans in.

Playfair Display carries the voice. Black makes the point, Italic names the people GAN serves, and Regular opens each line. Proxima Nova does the quiet work in body copy, labels and forms.

One red-to-orange gradient is the big color move, on photos, panels and buttons. Charcoal and slate keep everything else calm, and a strip of bright triangles closes every page.

01Type
Headlinestartups to access the, in Playfair Display Regular and BlackPlayfair Display Regular + Black
Labela highly-curated community, in Proxima Nova Extrabold ItalicProxima Nova Extrabold Italic
BodyWe give you the power, in Proxima Nova RegularProxima Nova Regular · slate
Capital, in Playfair Display Black Italic Playfair Display Regular, Italic and Black $12,069 in Playfair Display Black
02Color

Ember

#E4523B

RGB 228 82 59

Tangerine

#F77C40

RGB 247 124 64

Charcoal

#28292D

RGB 40 41 45

Slate

#4D5158

RGB 77 81 88

Sky

#6DC7EA

RGB 109 199 234

Sun

#FEC544

RGB 254 197 68

Ember Sweep

E4523B → F77C40

Gradient sweep