logo
logo
  • work

Studio note 01 / 06

Good kerning is invisible. Bad kerning is a group chat.

workhi@nickpanczak.comlinkedin

Bend, OR

  1. Good kerning is invisible. Bad kerning is a group chat.
  2. Make the logo bigger. Then smaller. Then ship it.
  3. Whitespace is not empty. It is paid for.
  4. Every brand guide has a page nobody reads. I wrote some of them.
  5. The best feedback starts with “what if”.
  6. Final_v7_REAL_final.psb

Studio note 01 / 06

Good kerning is invisible. Bad kerning is a group chat.

workhi@nickpanczak.comlinkedin

Bend, OR

  1. Good kerning is invisible. Bad kerning is a group chat.
  2. Make the logo bigger. Then smaller. Then ship it.
  3. Whitespace is not empty. It is paid for.
  4. Every brand guide has a page nobody reads. I wrote some of them.
  5. The best feedback starts with “what if”.
  6. Final_v7_REAL_final.psb

Aurum

October 12, 2026

Infographics - Visual Identity - Creative Direction - UI/UX Design

SnoCru

October 12, 2026

Visual Identity - Creative Direction - UI/UX Design

Payfactors

October 12, 2026

Creative Direction - UI/UX Design

Samsung Semiconductor

October 11, 2026

Creative Direction - UI/UX Design

GAN

October 11, 2026

Visual Identity - Creative Direction - UI/UX Design

Fitbit Health Solutions

October 11, 2026

Infographics - Visual Identity - Creative Direction - UI/UX Design

Virgin Pulse

October 9, 2026

Visual Identity - Creative Direction - Infographics

Victrola

October 7, 2026

Visual Identity - Creative Direction - UI/UX Design

KLH

September 23, 2026

Visual Identity - Creative Direction - UI/UX Design

Privacy Preference Center

Privacy Preferences