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Studio note 01 / 06

Good kerning is invisible. Bad kerning is a group chat.

workhi@nickpanczak.comlinkedin

Bend, OR

  1. Good kerning is invisible. Bad kerning is a group chat.
  2. Make the logo bigger. Then smaller. Then ship it.
  3. Whitespace is not empty. It is paid for.
  4. Every brand guide has a page nobody reads. I wrote some of them.
  5. The best feedback starts with “what if”.
  6. Final_v7_REAL_final.psb

Studio note 01 / 06

Good kerning is invisible. Bad kerning is a group chat.

workhi@nickpanczak.comlinkedin

Bend, OR

  1. Good kerning is invisible. Bad kerning is a group chat.
  2. Make the logo bigger. Then smaller. Then ship it.
  3. Whitespace is not empty. It is paid for.
  4. Every brand guide has a page nobody reads. I wrote some of them.
  5. The best feedback starts with “what if”.
  6. Final_v7_REAL_final.psb

Aurum  01

SnoCru  02

Payfactors  03

Samsung Semiconductor  04

GAN  05

Fitbit Health Solutions  06

Virgin Pulse  07

Victrola  08

KLH  09

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